Iberian Wine Tours’ response to the ongoing pandemic, laying out how we will travel in the future.
In this blog we look at the issues that have been highlighted by the Covid-19 pandemic and the challenges that go along with that. We also look at the impact of travel around the world and discuss how Iberian Wine Tours intends to respond to that.
Renewing wine tourism to be safe, sustainable and flexible
The pandemic has had a huge impact on the travel industry, initially through the abrupt cessation of travel and subsequently through a continued state of uncertainty and unpredictability about the various Covid waves and the unpredictable travel rules lurching in their wake. For individuals and for travel businesses, this has tinged travel planning with a seemingly continual shadow of provisionality and uncertainty.
We have all had more time for introspection and at Iberian Wine Tours we’ve found a renewed belief in the power of travel and our mission to connect people to far away places and cultures through the lens of a wine glass. We have been heartened to hear from our longstanding travellers about their continued eagerness to travel, tempered by an understanding that each individual carries a unique set of perspectives and circumstances that define when and how they will be ready to travel again to distant shores.
We recognise too that recent events have accelerated our understanding of the impact of travel on the world around us. Our eagerness to show you wonderful new places and people is tempered by an acceptance that our travel experiences can sometimes have an adverse impact on the communities and environments we visit. In recognition of this, we believe it’s important to limit the environmental impact of our tours where we can and to maximise the benefits we can bring to the places we visit.
With all this in mind, as we look forward to hosting tours in 2022 and beyond, we are setting out 3 guiding principles to underpin our desire to connect wine, places and people.
We will aim to limit the environmental impact of our tours in the following ways: